We quickly realized that this was not just about a website, but that we needed to change our entire corporate design. And that brought us to a fundamental question: “Do we let our work speak for us?” and remain discreetly in the background, or “Do we want to show our identity?”. Ever since we launched our magazine BAM “Bock auf Morgen” four years ago, we knew that we wanted to do this: Despite all the understatement, it does us good to talk about who we are, how we work and what is important to us. This should also be the case on our new website - and suddenly we were in the middle of a corporate identity process. Yay! 😬

Our core value of cordiality has been with us for just as long as our vision “Bock auf Morgen”. But simply communicating heartiness to the outside world was not strong enough for us. We needed something that we could put alongside heartiness. A counterpart, an opponent. Fire and ice: “So hearty - it hurts!” was born. An exaggerated and all-embracing warmth that itself becomes a stylistic device. Lyrics with goose bumps, but without Diddl Mouse. Professional and still sweet - is that possible?

We think it works! It even works super well! Our new website is the first time that this new style and this new tonality can be felt externally. At the same time, we have worked out our products much more clearly, optimized the UX and freed up a lot of space for lovingly prepared cases.

We play with animations and icons that have become established in our world of communication. We think it's a website that suits us well. It reflects us and our work and, above all, shows how and who we are. And with which we can now rightly bear the title we created ourselves: “Germany's heartiest agency”.

Done, the clothes fit again!