I think that's great, because my specialty is personality psychology, the science that aims to understand what makes people unique. People react very differently to situations and pursue very different goals in life. It is important to identify and stimulate individual sources. This has very tangible and concrete benefits, both for the individual and for the company. Research has shown that diverse teams, i.e. groups with different views, talents and attitudes, work more successfully - especially in creative professions. And my research shows that people earn a higher salary if they have a job that suits their personality. But that's certainly not the only source of diversity: there's also cultural background, professional training, personal lifestyle, and so on. These and other sources are an important part of an organization's social capital.