Demo-Mat - We're shuffling democracy!

Generated message from two sentence parts on the Demo-Mat website: Whether woke or nope, against Nazis instead of against each other!

Client

ZENTRALNORDEN x Zentralsüden

We demonstrate: Unity! In times of increasing division, we want to bring people together instead of driving them apart. With DEMO-MAT, ZENTRALNORDEN and ZENTRALSÜDEN have created a platform that combines inspiring political messages for democracy and against the right. On the website, users can playfully create, share and show statements: Democracy is a common good that we must protect - together.


Services
Concept
Social Media
User Experience & User Interface Design
Frontend Development
Accessibility
Branding
Text & Content Creation
Backend Development
SEO - Search Engine Optimization

Challenge

Germany faces a particular challenge in the autumn of the 2024 elections: increasing polarization and the growing influence of right-wing parties threaten social cohesion. In the midst of heated debates and division, we want to set an example with the DEMO-MAT - for unity, diversity and a love of democracy. Because it is the foundation of our society and must be actively protected and defended. Our mission: to encourage people to actively stand up for democratic values and stimulate debate.

Smartphone screens with their typical demo-mat division of the screen into two colors, one half of the screen for each part of the sentence.

Website

Democracy? We can shuffle that! On DEMO-MAT.de, users can playfully create inspiring political messages and broadcast them directly to the world as social media posts or posters. The shuffle function makes it possible to combine unique messages from a variety of claims. Apparent contradictions are overcome by common democratic values. The website offers a creative platform to promote political participation and engagement - in a playful way, but with a clear message for social cohesion.

Laptop screen of the Demo-Mat website, with the randomly composed message: Whether hipster or country kid, the most important thing is a cross without a hook
Smartphone screen colored half in dark blue and half in red, the message stands out in white text: Whether Ossi or Wessi, together against the right! With the shuffle button at the bottom left of the screen, new messages can be compiled with a single click.
Screen of the Demo-Mat info page with an illustration of two hugging speech bubbles, a paragraph of text and the headline: Democracy? We shuffle that.

Building a community

“Just” voting is no longer enough - it's time to get active! With the DEMO-MAT, users can create and share their own messages as posters or social media posts. The goal: to build the largest movement for democracy and against the right in Germany. Together, we are sending a clear signal for an open, fair society and strengthening democracy! Do you have another topic close to your heart?

With the white label option of the IMPACT-O-MAT website, you can use the same functionality for your company and spread your message individually and creatively.

The generated messages can be downloaded in various formats and then easily shared on social media.
Demo-Mat messages at demos, the messages can be easily shared and printed out. A poster held up with a blue background reads: Whether Ossi or Wessi, democracy knows no borders!
A collection of generated Demo-Mat messages shows color diversity in their composition. Dark red, red, dark blue, blue, yellow and beige are the background colors that make up the colorful screens.
Smartphone screen, one half in beige, one in bright blue, the sentence: Whether full or empty pockets, together for democracy! is written in high-contrast font color on the respective background.
View the project live
demo-mat.de

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