Regardless of whether the logo is presented as a visual or word mark or a combination of both, it should always have a clear connection to the brand. There are many crucial questions at the beginning of the process.

What product or service is being offered? What values does the company represent? Is there a company history that we can build on? Which market does the company operate in? What is the external perception of others in the market? How is the current external perception perceived by others? How should the company be positioned in the future?

Questions upon questions. It doesn't matter whether you already have the answers or whether we navigate through this process together. From a brand workshop and market analysis to the finished logo or even the entire corporate identity - we sprint ahead for you or hold hands with you until the end.

Using one of our projects from the last few months as an example, we'll show you what this can look like. For WYLD, a Berlin office for landscape architecture, we were able to conjure up a new logo.

Following the takeover of the office by Philip Winkelmeier, a generational change was heralded, which was also to be reflected in the corporate design. Our client opted for the name WYLD. The Winkelmeier team associates the name with courage, a spirit of adventure, authenticity, originality, passion, ambition and dynamism.

Our task was to develop an independent word mark that incorporates these components. We were enthusiastic about the idea of replacing I with Y. For us, the Y stands for how we understand WYLD: A company with history, with expertise and with the ambition to also question the status quo (Y=Why?).

The collections of inspirations from various theme-related images in combination with colors, structures and styles provide an initial exemplary overview of a possible direction.

For WYLD, due to the name change and the historical reference, our full focus was on the Y! To this end, we created mood boards with three different derived routes.