The new BORUSSEUM presents visitors the wild history of the Bundesliga soccer club BVB in an authentic, entertaining and informative way. Based on the club's principles of "authenticity", "bonding power" and "ambition", we supported to design the new 1000 square meters club museum. After 10 years in business and a Klopp era later, BVB decided to have a completely new exhibition. For this the exhibition architecture, which had become outdated, was deconstructed and the exhibition space was extensively rebuilt. Chronologically arranged thematic rooms now tell the emotional black-and-yellow's story and alternate with interactive, multimedia highlight installations: Picking up on special events and attributes of the club's history and make even soccer hicks feel the unifying BVB feeling that has defined the club for over 110 years.

In cooperation with COOP. (media technology), Hinz + Pauly Architekten (LPH5 exhibition space) and Machen (content), we were largely responsible for the design and planning of the exhibition architecture (LPH 1-5).