Try it vegan! Campaign for Veganuary

Two large-format posters of the campaign visible in Berlin, both posters show texts suggesting a vegan diet for climate protection

Client

Veganuary

Veganuary is an international campaign organization that calls for an annual vegan January. In these days, the campaign has become a worldwide New Year's resolution. We supported Veganuary with spot and campaign development and created the campaign visuals for Veganuary in 2022. And of course, Veganuary has long since become a firm New Year's resolution for ourselves.


Services
Concept
Graphic Design
Campaign
Illustration

Social media post with the text: Take climate protection into your own hands! on a green background, designed in a stencil look so that it looks as if the illustrated paint roller has applied the white paint strips from a corn cob
Illustration of a brush with arugula leaves instead of ordinary brush bristles
Graffity style text saying: Protect the planet with your plate! On orange background showing an illustrated pickle as a spray can
Text: Try vegan to stop climate chaos! on a pink background, parts of the text have been painted over with painted letters. The illustrated rocket brush is shown next to it
Illustrated painter's roller with a corn cob dipped in paint on its top

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