Digital

From user research to search engine optimization - we develop digital solutions that are intuitive, sustainable and barrier-free. Our aim is to create digital experiences that inspire and make a difference.

We provide a powerful and secure server side that powers your applications. Our backend is the backbone of the website. With or without a database, we create an intuitive user interface to organize content quickly and easily. Special requirements such as categorization, WYSIWYG, flexible layouts and smart logics are a must for us, so that the maintenance of a website works in the long term and is even fun.

Backend Development

We ensure that your digital products are accessible to all user groups and meet the necessary standards. Digital accessibility not only expands your user groups, but also improves SEO.

Accessibility

We analyze and design the touchpoints of users with a brand or brand products in order to promote positive interaction. A coherent journey with few obstacles is particularly important in the digital space. But we also develop customer journeys as part of a campaign that combine the mix of measures in a meaningful way.

Customer Journeys

Customer journeys: Different touchpoints of our image campaign for the FH Erfurt

We transform complex information and data into understandable and appealing visualizations. This includes interactive dashboards, infographics and diagrams that are precise and easy to interpret. This allows content to be presented clearly and data to be communicated simply.

Data Visualization

Data visualization: a wide variety of biodiversity data presented in a meaningful way in the biometrio.earth Nature Analysis Dashboard

We develop unified design systems consisting of standardized UI components, guidelines and patterns that enable the consistent design of digital products. Design systems help to speed up development processes, improve collaboration between design and development teams and ensure a consistent user experience across different platforms and projects.

Design Systems

Design systems: Standardized UI components provide orientation for users and clarity during development

We develop the user interface that your customers experience and use interactively. We develop user interfaces according to the latest technical requirements that offer our customers a comprehensive range of information. Images, text, moving images, forms and shopping carts are not only designed to meet user needs, but are also prepared with accessibility in mind.

Frontend Development

We are Kirby CMS partners and rely on the German-based content management system. We rely on the flexible Kirby CMS to provide you with easy and customizable content management. As an official Kirby partner, ZENTRALNORDEN has already implemented various website concepts, such as campaigns, interactive quizzes, archives and web stores. This not only shows the versatility of the backend system, but also its scalability.

Kirby CMS

Kirby CMS: Clear user interface and arrangement of the various components

We structure content with and for you so that users can find what they are looking for quickly and intuitively and are given space for all important information. We listen to your requirements and the needs of the respective target groups and advise you with our UX expertise.

Information Architecture

Information architecture: Film overview with user-friendly structure for "Komplizen Film"

With subtle animations for websites and digital tools, we increase interactivity, guide users, provide feedback and improve the overall user experience.

Interaction Animations

We optimize the performance of your digital products for fast loading times and efficiency. This also benefits CO2 emissions.

Performance

We create interactive digital prototypes to bring ideas to life and test them. Clickdummies of websites or apps, for example, help to identify potential problems at an early stage, validate design decisions and reduce development costs by enabling changes to be made before the final implementation.

Prototyping

Prototyping: Our click dummy for the biometrio.earth Nature Analysis Dashboard

We optimize your content so that it can be found better by search engines. To do this, you can create page-specific SEO texts in the backend or create a preview of page links. This also includes the creation of image texts.

SEO - Search Engine Optimization

We measure and analyze user behavior to enable well-founded optimizations. Matomo, Google, Pixel, Hotjar - tell us what you need.

Tracking & Analysis

We test the user-friendliness of digital products in order to improve products based on the findings and design an optimal user experience.

Usability Testing

We design user-friendly and aesthetic interfaces for the web and applications. To do this, we work with various testing, research and analysis methods to understand how users behave, what their requirements are and what their needs are. In user interface design, we create screens, components and design systems and work closely with our developers to always keep an eye on feasibility - A more intuitive interface.

User Experience & User Interface Design

User Experience & User Interface Design: Our interface design for the Future-Finder of the FH Erfurt

We develop user paths that enable intuitive and smooth navigation. What different scenarios are there for navigating a site? What motivates users to visit a website and how do they then proceed? These questions provide valuable insights for the work of our UX and UI designers.

User Flows

User Flows: A user flow shows us how people would use the Reflact app.
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Through user research, we gain well-founded insights into the needs, behaviors and expectations of users. Through qualitative interviews, observations, surveys or testing, e.g. with the Think Aloud method or A/B testing, we understand how users navigate through a product and what they really need.

User Research

We analyze existing interfaces and identify potential for improving the user experience.

UX Audit

We continuously maintain digital solutions and adapt them to new requirements. With a website, nothing is ever set in stone. The system must remain flexible and be able to react to new requirements. We maintain our systems to ensure the highest possible level of security and are readily available for change requests.

Maintenance & Support

We design and develop your website - customized, user-friendly and long-lasting! Whether completely new or a makeover: we create the perfect foundation with a well thought-out page architecture, clear wireframes and modern layouts. And thanks to the flexible and resource-saving Kirby CMS, we can implement your website efficiently and future-proof. For a result that not only impresses, but lasts.

Websites


The first step towards your digital product: We create floor plans for digital interfaces that offer clear user guidance. This is where we can show which content is displayed and arranged in which form. This is the most important basis for your OK and that of our developers before we start designing.

Wireframing

Wireframing: All content has its place and our wireframes are ready for release
Do you still have unanswered questions for us or want to work with us?
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