Which Course of Study is the Right One for Me? Digital Tool for the FH Erfurt

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Client

FH Erfurt

We have developed an image campaign for the university of applied sciences in the green heart of Germany. We prove that studying at the UAS offers a wide range of opportunities for a positive future. At the heart of the campaign is the Future Finder, a landing page with a digital tool for people to find a suitable degree program.

You can find the case for the campaign here.


Services
Concept
User Experience & User Interface Design
Frontend Development
Branding
Backend Development
SEO - Search Engine Optimization

Challenge

Which degree program is right for me? Many high school graduates ask themselves this question. We have the answer! With our image campaign for the UAS Erfurt, we wanted to offer our target group real added value. With the Future Finder, we provide orientation. And bring students closer to their dream degree program.

Prospective students can take their future into their own hands: Based on their personal interests, they click their way through a quiz with multiple choice functions and statements that they are asked to evaluate. In the end, the result is: your top 3 degree programs.

Design with strong colors, empathetic photos of students and challenging texts on the topic “Focus on the future”
Smartphone screen with the top 3 most suitable results of the Future Finder. The dropdowns can be used to expand further information on the proposed study programs.

Website

The website www.future-finder.de is the emotional hub of the future-driven campaign. Naturally, we implemented it with the content management system of our hearts, Kirby CMS. But that's not all. We thought of something special: We wanted to offer interested applicants real added value and help them find their way to the start of their career. That's why we developed the Future Finder, a digital tool that suggests suitable degree programs at Erfurt UAS based on your interests and preferences. A filter tool that suggests suitable courses based on your interests and input is particularly relevant for the young digital target group and offers real added value. Well? And which degree course suits you? Try it out!

Desktop and smartphone screens show the color coding of the thematic sorting of the study programs, which were placed in tiles on a neutral dark blue background
View the project live
future-finder.de

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