Recruiting Campaign for Neuköllner Netzwerk Berufshilfe
Client
Neuköllner Netzwerk Berufshilfe e. V.
Committed to the neighborhood: Neuköllner Netzwerk Berufshilfe e. V. supports young people and young adults on their path to training and a career. With projects, advice and targeted programs, the association strengthens equal opportunities and opens up prospects - close to the people, right in the heart of Neukölln.
Services
Challenge
In the second round of the recruiting campaign for Neukölln, everything revolved around apprenticeships in the environmental and sustainability sector. The challenge: How do we make the campaign not only meaningful, but also really relevant for GenZ? We directly involved the target group with workshops and surveys. The result? The direction of the campaign that matches the tone of GenZ: more direct, more approachable and, above all, at eye level.
