New recruitment campaign and website for F. Winkler Construction Company

Client

F. Winkler

As a construction company, Winkler has over 80 years of experience serving both the private and public sectors. The company boasts a dynamic team and powerful machinery—qualities it aims to highlight in its new recruitment campaign.

The content and user flows of the company’s previous career website were thoroughly tested and completely revamped to ensure that it appeals to Gen Z and Gen Alpha not only with its new look but also through its language.

Services

Concept
Campaign
UX/UI
Website

Challenge

Like many companies in the industry, Winkler is looking for apprentices. As part of a recruitment campaign focused on skilled trades in the construction industry, we developed not only an out-of-home campaign for Winkler but also a new career website. The primary goal was to highlight the diversity of apprenticeship programs, provide guidance for those who are undecided, and most importantly offer a simple, fast, and mobile-optimized application process.

Black-and-yellow construction fence banner with the catchy headline “Asphalt Instead of a Suit”

City-Light poster with a clear typographic hierarchy that conveys the recruitment message “We don't just build houses. We build careers!” in a way that is easy to grasp and inspiring

A large-format poster featuring clean typography and high contrast that conveys the message “Concrete Instead of an Office”

Vehicle wrap featuring large-scale typography: “Concrete Instead of an Office”

Website screenshots on the desktop with a clear structure and visual entry points that make training opportunities easy to understand and access

Apprenticeship Finder

The Career Finder helps you discover your ideal career path in a fun and engaging way. The content is tailored to the target audience and presented in a lighthearted manner, taking into account factors such as interests and favorite school subjects.