Website design & technical implementation for F. Winkler

The start page on the desktop prominently displays the striking Winkler W as an image mask with a bird's eye view of an excavator. The header shows the text: We build what the future stands on. At the bottom of the header, a text banner on a yellow background runs through the image, advertising vacancies and apprenticeships at Winkler

Client

F. Winkler

Winkler is a family-run construction company with over 80 years of experience working for both the private and public sectors. Based on the design of the recruiting campaign and the new corporate design, the Winkler website also gets a new design and UX-side improvements.

Services

Conception
UX/UI
website
Development

Challenge

Particular attention was paid to transferring the existing content to the new design, while reaching potential customers of the company as well as Gen Z and Alpha as potential applicants. In order to meet the needs of these two different target groups, certain content, such as services, references and career options, had to be communicated prominently on the website.

Shorter user flows improved the UX on the entire website. The increased accessibility not only ensures fewer barriers, but also improves SEO. In addition, the site has been optimized so that it is not only optimally readable for search engines, but also for AI systems.

The geometric pattern of aligned diamonds developed especially for Winkler is used as a picture mask on a black backdrop

The mobile screen of the services provides an overview of the various service categories via text and images

A four-column view of the About us page section contains four facts and figures about Winkler, which count towards their value as you scroll. Screen: Over 80 years of experience, 210 colleagues motivating each other, 101 machines waiting for you and lots of cool projects

Backend maintenance made easy

With our customized Kirby CMS backend, it is now easier and faster than ever for Winkler to customize content on their website. Even graphics and charts can now be customized directly via the backend without having to replace images every time.