Recruiting animation for zapf umzüge

Client

zapf umzüge AG

Here, you can become anything except dumber! – this is how zapf umzüge describes their range of apprenticeships. This sums up the profession of "furniture, kitchen, and moving service specialist" particularly well. "You will learn absolutely everything here and will be able to do anything afterwards"; we often heard during our shoot with their current trainees. The profession combines several craftsmanships, but also requires planning skills and good customer service. You can really become anything! Our recruiting video for the Neukölln-based company put all that into a nutshell.

Services

concept
script
filming & editing
illustration
film & animation

Challenge

The idea for the video grew out of our recruitment campaign "Digga, zieh's durch!" for the Neuköllner Netzwerk Berufshilfe. We interviewed the trainees about their work and formed the answers into short reels. So we had no shortage of video footage and audio recordings. But the challenge was: how do we bring all these clips together into a compact storyline while also conveying the most important hard facts about the profession? All under the motto of versatility: FMKU – the MVP amongst craftmen.

Concept

So we developed a script based on the statements already filmed and added a voice-over for everything that wasn't said.
We chose a colorful mix of styles. zapf's current recruiting communication is predominantly illustrative. In order to reference this style and also integrate the video material, we developed a collage style—personal and versatile.

Collage illustrations depicting Zapf employees in their everyday working lives. The typical medium blue and yellow of the corporate design and a bright pink complement the photo collages graphically.

Communication

We already involved our target group directly in our recruiting campaign at the beginning of the year with workshops and surveys. This enabled us to convey a clearer picture of the FMKU training program at zapf umzüge in a tone that appeals to GenZ: direct, approachable, and above all, on eye level and with a dash of humor. People often
say that working in the moving industry means you just have to carry lots of stuff. It didn't take much to refute that. We show that this profession has a lot to offer. You won't get bored here. Always working in a team, always on the move.