New corporate design for F. Winkler
Client
F. Winkler
With over 80 years of experience in the construction industry, Winkler serves both the private and public sectors. The new corporate identity includes not only a redesign of the logo and brand guidelines, but also various out-of-home (OOH) applications, such as construction fences, vehicle wraps, and a new website.
Services
- Branding
- Graphic Design & Illustration
Challenge
Building on the existing logo and corporate identity, our task was to update the various design elements—particularly the logo, typography, and colors—to reflect contemporary tastes. All elements needed to work equally well across a range of applications, both print and digital. The new corporate identity also needed to appeal to various target audiences, including potential customers and job applicants.
